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    OUR IMPACT

    Over a billion lashes beautified.

    Countless lives touched—all thanks to you.

OUR IMPACT

Over a billion lashes beautified.

Countless lives touched—all thanks to you.

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  • “We have developed these products to revitalize the mind and body. This is what RevitaLash is inspired by.”

    Gayle Brinkenhoff RevitaLash® Cosmetics Co-Founder

  • Our story began in 2006 with one product: the original lash conditioner, created by a physician to help his beloved wife feel beautiful during her long battle with breast cancer.

    Today, we offer an entire collection of cosmetics that enhance the health and natural beauty of your lashes, brows, and hair—while giving back to the cause that started it all, every day of the year. And we couldn’t do it without your help. Every purchase you make benefits breast cancer research, treatment, and education—and furthers the impact we make, together.

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      The Road to $10 Million

      Join us on our journey to fund breast cancer research and support patients. 

    The Road to $10 Million

    Join us on our journey to fund breast cancer research and support patients. 

    GAYLE'S MEMORY

    Our Co-Founder Gayle Brinkenhoff proved that it is possible to live a full, meaningful, passionate life, even in the face of a fatal breast cancer diagnosis. Gayle was the inspiration for her husband, Michael Brinkenhoff, M.D., to create RevitaLash® Cosmetics. Her passion for giving back to others guides our mission today.

    Our Proudest triumphs

     

    RevitaLash Cosmetics Goes Global

    Next stop: Share the secret to incredible lashes with the entire world.Our breakthrough lash serum launches in its first international market,the United Kingdom.

    International Expansion

    Our Milan, ltaly manufacturing begins to meet, and increase demandThe following year, our Netherlands distribution begins, bolstering ourpresence in Europe

    Our Lash Serum Family Grows

    Now beauty lovers have even more options with the launch ofRevitaLash® Advanced Pro, our professional formula availableexclusively through select locations, and RevitaLash® AdvancedSensitive-the first ophthalmologist-developed lash serum madespecifically for sensitive eyes.

    Best of Beauty Hall of Fame

    Our RevitaBrow® Advanced wins its 10th consecutive Allure Best ofBeauty Award, earning it a spot in the publication's prestigious Best ofBeauty Hall of Fame-a perfect crescendo to mark over a decade asthe beauty experts' favorite brow serum.

    If you know the RevitaLash® Cosmetics story, you know that philanthropy is woven into our DNA. Our founder, Michael Brinkenhoff, M.D., famously created the original lash serum for his beloved wife, Gayle to help her feel more beautiful during her brave battle with breast cancer.

    Today, we honor Gayle’s legacy with our Eternally Pink® pledge, which assures a portion of proceeds from every product sold gives back to breast cancer initiatives. We directly fund important research and support those affected by breast cancer – all thanks to you, our RLC community.

    Last year, we reached an incredible milestone: $9 million in donations, investments, and in-kind contributions to breast cancer initiatives since 2008. Now, we’re aiming for our next major goal as we travel the Road to $10 Million. Together, we can reach this amazing goal this year – and continue to work toward a world without breast cancer.

    ROAD TO $10 MILLION

    We’ve made $9 million+ in donations, investments, and in-kind contributions to breast cancer initiatives since 2008. Together, we can reach the next milestone.

    Why Breast Cancer Awareness Matters

    Breast cancer is the most common cancer in women in the United States (except for skincancers).In 2025, an estimated 300,000+ new cases will be diagnosed, and 42,000 womenwill die from breast cancer. One in eight U.S. women will develop breast cancer in herifetime.* The numbers are even larger worldwide. In 2022, 2.3 milion women around theglobe were diagnosed with breast cancer. Breast cancer affects women (and men) in everycountry in the world.

    Breast cancer can have an impact on every part of a patient's life, from her physical health,her relationships, and her work to her self-image. This is why we support both quality-of-lifecare for those affected by breast cancer, as well as research that brings us closer to a worldwithout this devastating disease.

    How We Give Back with Your Help

    Reaching our next milestone will enable us to make an even bigger difference in the lives ofpeople affected by breast cancer - not only here in the U.S., but around the globe. With thehelp of our RevitaLash® Cosmetics community, team, and global partners, we canaccomplish more than we ever thought possible. We invite you to join us on our journey tomaking a positive difference in the fight against breast cancer - and our personal mission tofind a cure.

    lf you've seen the pink ribbon on our packaging, you might know that we dedicate a portion ofthe proceeds from every RevitaLash® Cosmetics product sold to breast cancer initiatives.But what does that look like in practice?

    Here’s a look at a few of the impactful projects we’ve funded so far in 2025:

    Caring for Patients

    We recently renewed our commitment to cancer patients in California with a two-year, $100,000 grant for the Cold Cap Program through Ridley-Tree Cancer Center and UCLA Medical Center in Santa Barbara. This initiative, in partnership with the Cancer Foundation of Santa Barbara, aims to provide vital support to cancer patients undergoing chemotherapy treatment.

    Finally, in addition to sponsoring potentially groundbreaking research, our partnership with Future Dreams will directly benefit patients served by the Future Dreams House in London. Future Dreams House is the only dedicated breast cancer support center in the UK offering in person and online support.

    We sponsored the Future Dreams Fashion Show on May 16, which raised more than £160,000 GBP to support vital breast cancer services. Our Founder & CEO Dr. Michael Brinkenhoff and our VP of Global Philanthropy Dariel Sidney opened the show with a heartfelt sharing of our founding story and our continued commitment to funding breast cancer research and services. Dr. Brinkenhoff joined 30 breast cancer survivors, patients, and spouses as he walked the catwalk in honor of his wife, RLC Co-Founder Gayle Brinkenhoff’s courageous fight.

    Additionally, our partnership will support workshops and classes for breast cancer patients, as well as RevitaLash® Cosmetics products for Future Dreams House service users.
    These are just a few of the impactful projects we’ve undertaken recently. There’s much more in the works for 2025!

    Here’s a look at a few of the impactful projects we’ve funded so far in 2025:

    Caring for Patients

    We recently renewed our commitment to cancer patients in California with a two-year, $100,000 grant for the Cold Cap Program through Ridley-Tree Cancer Center and UCLA Medical Center in Santa Barbara. This initiative, in partnership with the Cancer Foundation of Santa Barbara, aims to provide vital support to cancer patients undergoing chemotherapy treatment.

    Finally, in addition to sponsoring potentially groundbreaking research, our partnership with Future Dreams will directly benefit patients served by the Future Dreams House in London. Future Dreams House is the only dedicated breast cancer support center in the UK offering in person and online support.

    We sponsored the Future Dreams Fashion Show on May 16, which raised more than £160,000 GBP to support vital breast cancer services. Our Founder & CEO Dr. Michael Brinkenhoff and our VP of Global Philanthropy Dariel Sidney opened the show with a heartfelt sharing of our founding story and our continued commitment to funding breast cancer research and services. Dr. Brinkenhoff joined 30 breast cancer survivors, patients, and spouses as he walked the catwalk in honor of his wife, RLC Co-Founder Gayle Brinkenhoff’s courageous fight.

    Additionally, our partnership will support workshops and classes for breast cancer patients, as well as RevitaLash® Cosmetics products for Future Dreams House service users.
    These are just a few of the impactful projects we’ve undertaken recently. There’s much more in the works for 2025!

    Funding Research

    With our partner Future Dreams, we're funding a potentially groundbreaking study of Triple-Negative Breast Cancer at the world-renowned Francis Crick Institute in London.

    The Breast TRACERx (TRAcking Cancer Evolution through Therapy (Rx)) project is acollaboration between world-renowned research institutes in the UK and France, includingthe Francis Crick Institute. Researchers are studying how Triple Negative Breast Cancerevolves, aiming to identify specific genetic changes that may lead to relapse and investigatingmechanisms by which tumors may evade the body's immune defenses to provide acomprehensive view of tumor evolution.

    The Breast TRACERx (TRAcking Cancer Evolution through Therapy (Rx)) project is acollaboration between world-renowned research institutes in the UK and France, includingthe Francis Crick Institute. Researchers are studying how Triple Negative Breast Cancerevolves, aiming to identify specific genetic changes that may lead to relapse and investigatingmechanisms by which tumors may evade the body's immune defenses to provide acomprehensive view of tumor evolution.